A few months ago I wrote an episode about the next big thing. I was actually asking a question. What will be the next big thing?

I mentioned Berkley's Flickers, Rapala's Husky Jerks, Salmo, the Smithwick Rogue Perfect 10 and the Wally Diver. The gist of my conversation was contemplating the next hot crankbait.

Well, we got that answer sooner than I ever expected. If you haven't been paying attention; the answer to the question is the Walleye Nation Creations Reaper! At this point any color seems to be working quite well. 10 pounders 12 pounders 14 lbs 15, 16, 17 almost 18 pounds!  The thing is almost like magic and it doesn't matter the lake, Oahe or Ontario! Bill McGannon and Brian Hunke each named a crank after themselves and back to back they caught a South Dakota record walleye all within 15 days after a stalemate of 21 years!

Now, Target Walleye seems to boast weekly of a new teener caught on a Walleye Nation Creations Reaper!

I had made the comment one day about the fact that walleye “don't fear the Reaper” and that got me to thinking. So, I reached out to Bill and said “hey the next crankbait you create has to be called, More Cowbell”. Bill hadn't heard of the Saturday Night Live skit so he checked it out and replied back, “we'll have to do that in the future”. Well let's see how long and how strong the Walleye Nation Creations Reaper will stay. I have no doubt it will be extremely successful this spring (2024).

Anywoo…I felt it necessary to follow up on the next big thing not knowing it was just around the corner. If you don't have any of the Walleye Nation Creations Reapers you better get you some and hopefully we have More Cowbell soon.

▶️More Cowbell

**Pictured: Lil Reaper